Develop Your Own SEO Strategy With Semalt And Reach The Top!
With the right SEO strategy, you can beat any online competitor. Yes, you heard me right. With the right systems and methods to get the best SEO performance, it's not about budget, but about hard work and time while having a good SEO tool. In this article, we explain what such an SEO strategy looks like. How you can implement this approach yourself and what kind of tool you can use to put the best SEO tactics into practice.
Why is a good SEO strategy important?
For many companies, good findability is of decisive importance. Just check how often you Google something yourself before you make a purchase decision. In fact, research shows that 89% of consumers start the purchase process with a search engine. In short; your SEO strategy is important because it has a huge impact on the success of your online business.
What is the best SEO method?
Search engine optimization is a set of factors (ranking factors) that determine your ranking in Google for important keywords. There are 120 ranking factors. The best strategy is to develop and implement a system in which you manage as many of these ranking factors as possible. In this, we can determine 3 important pillars to consider for SEO. Let's discover each of these pillars below.
The 3 pillars of a good SEO strategy
The foundation of SEO consists of 3 pillars that all have to be in place. The best SEO tactic is to have those 3 parts right. If one of those pillars is really insufficient, you will have to work much harder on the other parts.
At the same time, there are only a few organizations and websites that have all 3 pillars really well done, so that's your chance. Which pillars are we talking about?
You have probably heard the saying " Content is King ". Well, there's no lying about that. Both Google and visitors want good content that answers what they are looking for with their search. The better, more comprehensive, more original your content is, the more chance you have of a high ranking.
The 2nd pillar that is important in your SEO strategy is the technique of your website. Again, both visitors and Google won't like it if your website doesn't work properly. You should think of a fast loading time and good operation on mobile devices but also a clear navigation structure optimized URLs and the extent to which Google can properly crawl your website.
The 3rd pillar of a good SEO strategy is authority. Google wants to see that you are an authority in your field. This increases the chance for Google that you offer the correct information on your site that matches the search query.
You build authority with a significant amount of quality content. But also with links, still one of the most important ranking factors. If many relevant websites with authority refer to your site through a link, Google assumes that you are also an authority on that topic.
The step-by-step plan for a solid SEO strategy
The best SEO strategy is to set up and implement a system of analysis and SEO work. You have to repeat these analyzes and activities continuously. Until you do better than your competitors on all fronts.
The steps of such an SEO system are as follows:
1) Formulate concrete goals of your SEO strategy
It is good to set concrete goals for every strategy and working method. This way you can gradually measure whether the chosen strategy is working properly. Or that it needs to be adjusted.
Make those goals really concrete, some examples:
- 20% more organic visitors in 6 months
- Top 10 positions on the following keywords
2) Competitive analysis
It is important to know about those who are there before you to learn from their strategy and avoid many mistakes. This is why competitive analysis is important. To perform such an analysis, you will need a powerful SEO tool. Such a tool is already at your disposal! It is called the SEO Dedicated Dashboard. Indeed, the SEO Dedicated Dashboard is a state-of-the-art SEO tool designed specifically to help SEO experts and SEO agencies perform any comprehensive web analysis and SEO audit task. It is a tool that surpasses all other current tools on the market due to its highly innovative features. One of its features is the Google SERP Analysis.
You can use this DSD feature set to find out the position of your website in the Google SERP. In addition, this feature allows you to know the top pages and keywords for which your website ranks. Through this tool, you can know the main competitors in the searched niche.
Thanks to this tool, you can know the main competitors in the searched niche. In addition, this tool will easily reveal the traffic generating keywords of your competitors and give you a general idea of their promotion strategy.
3) Get the basics right to start with
Before you start executing your SEO strategy, first research and map a number of things. This way you find out where you stand now and what you need to work on.
a) Keyword research
The very first thing for any SEO project is always keyword research. You look at which keywords are most interesting for your business. For this, you can use the dedicated SEO dashboard which has a keyword generator function. In any case, the tool allows you to examine the following factors:
- Keyword relevance
- Search volume
- Online competition
- Search intent
By studying all this information, you can know which keywords to use to get your site ranked higher.
b) Check ranking
If you know which keywords are important and interesting to you, you can do a baseline measurement. Ideally, you do this with a rank tracker because otherwise, you are not really sure of the correct measurement. The search results you see are influenced by your search history and location and therefore do not give an objective picture. And searching incognito does not always offer a solution because some routers still pass on your location to Google with your search.
Now that you know how high you rank on relevant keywords, you can determine your goals for your SEO strategy.
4) Determining your strategy's KPIs
If you don't know what to measure, you can't measure the effectiveness of your strategy. Important KPIs for measuring the effectiveness of your working method can be the following:
- The ranking on relevant keywords
- The organic traffic
- The number of conversions
- The time on site
- The bounce rate
- Pages per session
- Click-Through Rate (CTR)
- The loading time of your site
5) Analysis and optimization of your content
To properly analyze the content, you will look at the following facets:
- Do you have enough, appealing content about the various searches? Or you can produce much more interesting information about the various themes and sub-themes.
- Is this content grouped correctly on various landing pages, or is it scattered, causing those pages to compete with each other for certain searches?
- Is the content logical and easy to find on your site? In short, do you have a good URL structure, navigation, breadcrumbs, and internal linking?
- Does the content of the page fully match the search intent of the search query you are optimizing for?
If you have mapped out these questions well, you can relatively easily make a work plan to optimize this.
6) Analysis and improvement of your technique
Google only wants one thing and that is to provide the best viewing experience for people searching through Google. So websites that work best for the user in terms of technology are given priority and a higher ranking. For your technical analysis, check at least the following things on your site:
- Load times, and don't forget mobile!
- Mobile friendly, check all devices
- HTTPs, Google loves a secure search experience
- Crawl errors, Google wants to see all your pages
- Page depth (distance in levels to the homepage)
- Add structured data, so Google understands your page well
- Remove Orphan pages, pages without a link from your own site
- Provide a URL friendly structure
- Remove duplicate content
- Fix or remove broken links, internal and external
7) Analyzing and increasing your authority
Your authority is determined by the number of referrals and links you get from other relevant websites with authority.
Imagine for a moment that you are a diet coach. Then it is very good if important websites refer to you with a link. And the more that is the case, the more Google assumes that you are an important search result in that area.
These references and links from other websites to your site we call the link profile. The more powerful and natural your link profile is, the more appreciation it gets from Google.
Getting those valuable links is what we call link building and that is one of the most difficult things in a good SEO strategy. Because to get a natural link profile, it must meet the right conditions and proportions.
The most important element of a good link-building strategy is the presence of many links in the content of relevant websites with some authority.
8) Measure, adjust strategy and repeat
After you've spent some time executing your SEO strategy, you can see if it's starting to work. Whether the KPIs you have drawn up in advance are going in the right direction.
Always give it some time to determine if you've chosen the right strategy to improve your SEO. Google usually takes a few weeks and sometimes even months to pick up the changes in your website or link profile, have them assessed by the algorithm and express them in the rankings. Only after that has happened, can you see the effect in your visitor numbers.
Which tool to choose for a good SEO strategy
To be successful in any SEO work, it is necessary to have a good SEO tool. This will allow you to save time and be very efficient. But, you have to be very careful when choosing the tool that should accompany you in your SEO strategy. Because on the market, there are more than a hundred SEO tools. Most of them are incomplete or inefficient. So, if you want a tool that combines performance and speed, I strongly advise you to opt for the SEO Dedicated Dashboard. This is an SEO tool developed by Semalt's top SEO experts.
This tool is designed to help businesses deal with the tough competition that every business faces online. It allows you to solve any online visibility problem of your business. You will have the opportunity to see for yourself, as Semalt offers a 14-day free trial. During this trial period, you will have access to all the features included in the standard package. This allows you to see the performance and speed of this tool before making a financial commitment. So don't wait any longer, start your free trial today!